Building bridges between fashion and technology
Florian Hoffmann – Senior Project Manager with focus on innovation
At bonprix, we endeavour to shape the interface between creative ideas and technological possibilities. For us, the use of new technologies is not just a tool, but a way of making our processes more efficient and at the same time expanding the creative freedom of our designers. My aim is to use innovative approaches and interdisciplinary collaboration to develop solutions that meet the current requirements of the industry and strengthen our competitive position.
Creativity in the digital age
I am Florian and have been part of bonprix since 2019, where I work in Jessica Külper’s team as a Senior Project Manager specialising in innovation. My job is to manage strategic projects that create real added value for our company. I use both my knowledge of fashion and my enthusiasm for technology to build bridges between different specialist areas.
The fashion creation app: inspiration at the touch of a button
One of the most exciting initiatives I have been involved in is the development of the Fashion Creation App. This innovative AI-supported platform opens up new ways for designers and product managers to be inspired by trends. The idea of creating an app that generates styles and trends based on text requests came up in autumn 2022. We were able to present the first draft within just six weeks – an impressive speed that reflects the spirit of innovation at bonprix.
With this app, we enable our designers and product managers to turn their creative ideas into visual designs quickly and easily. They can upload their own images and sketches and generate new styles in photorealistic quality with just a few clicks. Whether it’s a cardigan for the autumn collection or more vague ideas – the app helps to further develop creative thoughts and translate them into concrete designs.
Team spirit and technological innovation
However, it is not only the technology that is crucial, but also the spirit that we cultivate in the team. It is a challenge to bring creative minds together with AI experts, but that is exactly what makes our work so exciting. By creating a common understanding of everyone’s needs, we encourage an open exchange that allows us to work quickly and efficiently.
Another key aspect of my role is working closely with our key users. We are currently working with a group of 15 designers and product managers. To ensure that the needs and requirements of our users are always in focus, we meet once a quarter. These regular meetings give us the opportunity to discuss the further development of the app together, collect feedback and exchange new ideas.
The fashion creation app gives us the opportunity to shorten the inspiration phase of product development and work closer to the market. We can react more quickly to current trends and create more precise briefings. The photorealistic representation of the product in addition to a style briefing improves the handover to technical product development. The integration of the app into 3D product development is also on our agenda, so that all digital elements are seamlessly transferred into our workflow.
Just like in team sports, teamwork is crucial at bonprix. We achieve great things when we pull together. The trust in the abilities of each individual and the open dialogue within the team create a positive atmosphere that motivates us to find innovative solutions and successfully overcome challenges.
Florian – Senior Project Manager with focus on innovation