About us

bonprix is a successful fashion and e-commerce company and inspires millions of customers in Europe with its fashion.

With online shops in 16 European countries and additional B2B business in several markets, we offer our mainly female target group fashion at a strong value-for-money proposition. Founded in 1986, we now reach around 10 million active customers every year. With a revenue of 1.24 billion euros in Europe in the fiscal year 2024/2025, bonprix is among the strongest revenue-generating brand concepts of the Otto Group.

Around 1,500 employees at our Hamburg headquarters and at our locations in Lodz in Poland, Valdengo in Italy and Lille in France are helping to write this success story.

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bonprix headquarters in Hamburg – what we stand for

Hamburg is the heart of bonprix. As the company headquarters, most of our teams from all business divisions work here. There is room for creativity, collaboration and innovation on our modern campus in the north of Hamburg. This is where bold ideas are realised.

With over 1,200 colleagues in interdisciplinary teams, bonprix Germany designs collections, develops digital solutions and coordinates global processes for our European markets. From Hamburg, we work together on what bonprix will be tomorrow.

Fashion meets technology, strategy meets international teamwork, creativity meets clear processes. And: change is part of our everyday life. Ideas do not remain in concept papers. They become concrete actions in the team, in dialogue with other locations and always with our customers in mind.

Quality counts. Responsibility is part of it. And impact is created when people can contribute their perspectives and develop further.