To the content

We never stand still.

Create perfect content for over 1 billion online marketing touchpoints and inspire 444 thousand people with our brand every day.

Content, concepts, communication?

The full range is available here.
444 K
Online shop visitors in Germany/day
27 K
Orders in Germany/day
87 K
Orders int./day
20
Webshops
182 million
E-mail dispatch quantity int./month

Bring a message to the world of digital fashion.

Ours!

We never stand still. Don't you either? Then we're a perfect match. Join our team and take responsibility for creating perfect content for over 1 billion online marketing touchpoints. With a lot of team spirit, we inspire hundreds of thousands of people every day. From brand management, art direction and category management to international online marketing and CRM.

Bring a message to the world of digital fashion.

Team Brand & Content Direction

We give the bonprix brand its face - from product photography in the webshop to media campaigns. Our heart beats for creative concepts, efficient content production and innovative marketing. We work closely with partner agencies, our sales department and other stakeholders.

We love fashion that matches our smart zeitgeist.

And the brand architecture is the basis of our actions.

Unit Brand & Content
16 million customers, 1 billion online touchpoints.

Team Content & Category Management

We pursue our strategic product range goals by using our knowledge and expertise to establish global communication with our customers. We are well networked and always in direct dialogue with Brand & Content Direction, Product Management and other relevant stakeholders.

100 % bonprix. 100 % digital.

We ensure the perfect marketing mix with the right content.

Unit Content & Category
Individual content

Team CRM & Personalisation

We drive communicative diversity and always have the smartest fashion destination in mind. Because we want all our customers to recognise themselves in our brand promise of ‘Fashion made smarter’. We use our data to develop measures for various sales channels and show our customers range-specific articles and content with individual relevance.

Smart to the best solution.

We use OKR, Kanban, Sprint, Design Thinking or Tableau and SQL for this.

Unit CRM Personalisierung
Fashion from country to country.

Team International Sales

Bikinis in Italy, winter coats in Norway - we manage our sales activities in all channels and at all touchpoints on a country-specific basis. To do this, we think in quite a few different and intercultural perspectives.

If customers are happy, so are we.

Because fashion speaks its own language.

Unit Int. Sales

Get on board at bonprix!

Your entry options are as diverse as we are!

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