
Design
We shape today’s fashion and discover tomorrow’s trends.
From analysis to collection – we translate trends for bonprix.
In Design, we are responsible for analysing trends and catwalks to identify relevant fashion themes. We develop market- and brand-oriented campaign concepts that translate trends in the best possible way for our customers. We also create concrete concept and theme plans that ensure all relevant trends are represented in a brand-consistent way across the segment collections, while defining key color focuses.
In addition, we shape the segment handwriting of the bonprix brand and develop the official bonprix color card. Through store-check trips and trend research, we always stay on the pulse of the times. If you are passionate about trends and skilled in WGSN, PowerPoint, Photoshop, and Illustrator, you’re a perfect fit for our team!