Data Engineering
Domain AI & Data Service
The AI & Data Science Services domain serves as the innovation engine behind artificial intelligence and data science in bonprix IT.
Decision Intelligence
The Decision Intelligence team provides the data-driven foundation for strategic decisions. Using Dynamic Attribution, Marketing Mix Modeling, causal catalog control models, and customer models (e.g., CVCC, second-purchase model), they optimize marketing and operational processes. The team is also responsible for Fraud Detection, ensuring that fraudsters don’t stand a chance!
AI Services
The AI Services team is shaping tomorrow, today! Using planning and forecasting models for product development and management (e.g., article forecasting, return rate prediction, learning collection) alongside cutting-edge Generative AI solutions (e.g., AI fashion creation, AI text generation, and translation), they are driving the future of bonprix.
Enabling Capabilities
In the IT Enabling Capabilities domain, we help bonprix and our IT colleagues work together to deliver the best possible outcomes for our customers.
Experimentation & Customer Insights
In collaboration with Product Development and the business units, we create actionable hypotheses and support their implementation through suitable research methodologies. Our toolkit primarily includes user experience interviews and onsite experiments. Additionally, we manage our own GCP infrastructure and provide standardized experiment data to streamline research and insights.
Domain Data Services
The Data Services domain ensures that bonprix leverages its data effectively to drive informed decisions and support business strategy. We act as the bridge between data, technology, and business needs, turning data into knowledge and knowledge into actionable decisions.