what we stand for
bonprix Group
What we stand for – bonprix Group
At bonprix, we’re more than just a fashion company. We design collections in-house, develop our own digital platforms and shape fashion experiences for millions of customers across Europe.
Creativity meets technology driven by data, inspired by trends and grounded in real life.
We challenge routines, embrace change and turn ideas into reality. Even in uncertain times, we take bold steps. A clear sense of responsibility guides how we move forward, always with the customer in mind. As part of the Otto Group, we support the Group’s vision of responsible commerce that inspires with our own focus on fashion and digital innovation.
In Germany, France, Poland and Italy, local strengths feed into a shared way of working. What connects us is a culture of trust. Everyone brings something valuable. Collaboration turns it into something greater.
We believe the future is not a slogan – it’s something we build every day, with focus, courage and creativity.
That’s what we mean by: Trends. Tech. Together.