about bonprix group
With online shops in 16 European countries and additional B2B business in several markets, bonprix offers its mainly female customer base fashion with outstanding value for money. The e-commerce company, founded in 1986, now reaches around 10 million active customers every year. With annual revenues of €1.24 billion in Europe (2024/25), bonprix ranks among the most successful brand concepts of the Otto Group.
bonprix employs around 1,500 people at its headquarters in Hamburg and at further locations in Poland, Italy and France. Its wide-ranging assortment includes womenswear and accessories, complemented by fashion for men and kids as well as selected home and living products. bonprix stands for in-house designed fashion with a wide range of sizes and styles and for a strong commitment to sustainability.
For more information, please visit our corporate page:
What we stand for – bonprix Group
At bonprix, we’re more than just a fashion company. We design collections in-house, develop our own digital platforms and shape fashion experiences for millions of customers across Europe.
Creativity meets technology driven by data, inspired by trends and grounded in real life.
We challenge routines, embrace change and turn ideas into reality. Even in uncertain times, we take bold steps. A clear sense of responsibility guides how we move forward, always with the customer in mind. As part of the Otto Group, we support the Group’s vision of responsible commerce that inspires with our own focus on fashion and digital innovation.
In Germany, France, Poland and Italy, local strengths feed into a shared way of working. What connects us is a culture of trust. Everyone brings something valuable. Collaboration turns it into something greater.
We believe the future is not a slogan – it’s something we build every day, with focus, courage and creativity.
That’s what we mean by: Trends. Tech. Together.