My journey shaped by communication
Emilie Pinceel – Corporate Communication & Employer Branding Manager
When I joined bonprix more than 16 years ago, it was my very first job – and the beginning of a journey that continues today. It was a truly special moment, almost like hitting the jackpot: on the same day I received my diploma, I also got my job offer from bonprix. Filled with curiosity and joyful anticipation, I started at bonprix France in Lille. For about a year now, I am responsible for local and international communication. My job is very diverse, and I’m part of a team that helps shape how we, as an international company and employer, communicate with one another and with the public.
Connecting people through stories
Throughout my career, I’ve always worked in communication in different roles, always with people at the centre. For many years, my focus was on customer communication; today, I’m part of Corporate Communication & Employer Branding at both local and international level – an area that constantly evolves and grows with the people in it. My job is both strategic and content driven. I build and maintain meaningful connections across teams in different countries, look for stories about projects or events, and connect with colleagues around the world.
Our aim is to share relevant information through internal and external communication. I also work closely with our local Managing Director to identify stories and updates worth highlighting. Together, we regularly align on priorities – whether it’s for upcoming events, company milestones, or key business messages.
From customer to corporate stories
I started my career as a Loyalty Marketing Assistant for the French Market. I then moved into the role of Customer Experience Communication Manager for the France group which was a valuable step that allowed me to see the impact of our work directly reflected in numbers. It was about engaging customers, gaining new ones, and contributing to brand success.
When the opportunity arose to move into Corporate Communication, it felt like a natural next step. It’s still about the connection with people – which I’ve always loved – but now with different focus: building connections within the company. I truly enjoy the exchange with international colleagues, diving into other cultures, and learning from each other every day. It’s both professionally and personally fulfilling. I’m convinced that today, an international perspective is essential – not only to drive the company forward, but also to grow individually.
Forward-thinking beyond borders
I believe that our global mindset and working together across countries are among our greatest strengths. It keeps us open, creative, and continuously learning. By fully embracing international thinking, we have redefined our Employer Value Proposition and reimagined how we present bonprix on LinkedIn, moving to one corporate page and one corporate language. Currently, we are developing strategies to strengthen our international employer brand – to attract new talents and raise awareness of bonprix as an inspiring global employer. The goal is to spark curiosity and interest among potential candidates around the world.
Empowered to grow and connect
To me, bonprix is a great place to work because I can live my passion for fashion and communication while feeling truly supported and empowered. Here in France, we are like a family that encourages and challenges one another. I feel trusted by bonprix – and that’s what enables me to do my job well and to continue growing.
Every day I learn how communication connects us – no matter where we come from or what language we speak. It starts with listening, and with the courage to share authentically. And that’s what we try to do.
Emilie – Corporate Communication & Employer Branding Manager