CreATIVE cONTENT pRODUCTION
We engage our customers with captivating visual content, thoughtfully positioned throughout the complete customer journey.
This is where inspiring content comes to life – crafted with passion, precision, and vision.
Our department is the dynamic heart of all creative productions. We oversee projects and processes in content creation – from initial concept to final execution – including concept design, styling, art buying, art direction, and managing photo samples.
We collaborate with a wide range of partners, from photo studios and creative agencies to model agencies and skilled freelancers. Leveraging cutting-edge technologies like AI and CGI, we continuously refine our content production methods, ensuring top-quality and efficient output.
If you are a creative or organizational talent with a passion for integrating new technologies into content creation, this is the team for you!
Studio Production
We oversee project and process management for all campaign, e-commerce, and video productions in our photo studios. In this role, we proactively coordinate every touchpoint, from content planning to the delivery of final assets across all channels.
We also ensure that cutting-edge technologies are smoothly incorporated into standardised workflows, supporting a scalable and efficient content production process.
Art Direction Studio
We oversee the production of all content formats from our photo studios – spanning collection campaigns to e-commerce product showcases – guiding the entire creative process from initial concept to delivery across all touchpoints.
Our work combines classic photography with cutting-edge technologies, executed in fully digital or hybrid production environments.
Creative Production
We produce content with an authentic on-location vibe – digitally, hybrid, or on set – for collection campaigns and social media.
From concept creation to final delivery, we oversee both project and process management and the full creative workflow, ensuring every piece reaches our touchpoints seamlessly.
Pre-Production
Our team brings together creative and organizational expertise in styling, art buying, and photo sample handling. We present our products with inspiring styling and the perfect models, while efficient studio planning and proactive photo sample management keep workflows seamless and efficient.
Digital Innovation Unit
Driven by innovation and a forward-looking mindset, we shape the content creation of the future. Through the strategic use of CGI and AI, we enable our colleagues to break creative limits and craft truly inspiring content.