International Brand Marketing & Activation
How a brand becomes an experience.
We shape holistic communication and brand engagement strategies. From crafting and executing impactful campaigns, to defining targeted touchpoint strategies and managing all social media channels, we ensure our brand message is always consistent, relevant, and inspiring.
By harnessing the power of social media, influencer marketing, PR, and innovative brand marketing initiatives, we create experience-driven moments – online and offline – that engage people with bonprix, showcase our values and product excellence, and build emotional connections that drive purchase decisions and foster lasting brand loyalty.
International Influencer Marketing & PR
Together, we create measurable impact for bonprix – guided by a clear strategy, bold ideas, and an open, supportive team culture.
We showcase bonprix in fashion-forward spaces across Europe, manage influencer and media collaborations, craft compelling campaigns, and execute international showrooms and events – from Hamburg to Helsinki.
By working strategically with opinion leaders and evaluating results data-driven, we pursue goals like brand awareness, traffic, and sales, making bonprix sustainably visible through strong networks and creative concepts.
Brand Marketing
In Brand Marketing, we bring bonprix’s brand strategy to life through impactful, cross-channel communication. We craft concepts that inspire and engage our target audiences and make the brand experience tangible.
From orchestrating 360° media campaigns and defining our brand voice to leading strategic projects like sustainability initiatives or celebrity collaborations, we ensure the brand stays relevant. Using cultural marketing and AI-driven tools, we continuously innovate campaigns and creative assets.
Our mission: to position bonprix as a strong brand and shape it sustainably with creative impact.
Social Media & Content Marketing
In Social Media & Content Marketing, we act as trendsetters and storytellers. In collaboration with our Social Media Advertisement colleagues, we continuously refine our social media strategy.
Our team manages all international social media accounts – Facebook, Instagram, Pinterest, YouTube, and TikTok – from concept to publication. Using platform trends and user insights, we craft content formats that delight and engage our audiences. Engagement is our currency.
A central focus is community interaction. As the link to Customer Care Management, we guide international Community Managers through guidelines, training, and AI-assisted tools to ensure brand-consistent, confident, and seamless moderation.
We also drive innovative, cross-functional social projects, from integrating user-generated content (UGC) into the webshop to pioneering live shopping formats and video commerce. This way, we keep the bonprix brand fresh, engaging, and relevant for our customers.