Ai & Data Science
Our goal is to use AI & Data Science to make processes more efficient, rethink the way we work, and elevate the personalized customer experience to a whole new level.
Innovative AI solutions across the entire product lifecycle
Our three teams develop innovative AI and data science products that support the entire company. From personalization across all customer touchpoints and marketing models to generative AI for product development, content creation, and marketing – we cover the entire product lifecycle: from model development and data pipelines to operations and monitoring. Using state-of-the-art technologies, we constantly strive for high business impact. In autonomous, cross-functional teams of data scientists, ML engineers, product managers, and software engineers, we create solutions that inspire.
Personalisation
We develop innovative personalization services for bonprix’s international online shops, apps, and marketing channels – from product recommendations and outfit generation to size advice. All in real time, to create a seamless and individualized customer experience.
AI Services
We develop machine learning solutions for article planning and forecasting, as well as generative AI approaches for automated text and image creation. With user-friendly UIs, we make our services accessible to everyone, driving both efficiency and innovation.
Decision Intelligence
We develop models for marketing evaluation and management, such as attribution modeling and marketing mix modeling, as well as customer and catalog models. In this way, we create data-driven solutions that enable targeted decisions and efficient allocation of marketing resources.